Investors often believe that only high-priced stocks are worth buying, but that’s far from the truth. In fact, some of the best opportunities in today’s stock market lie in affordable companies trading under $100—and in certain cases, even under $10 or $5. Whether you’re a beginner investor looking for growth or a seasoned trader searching for undervalued gems, lower-priced stocks can provide strong returns if chosen wisely.
This blog will take a deep dive into the best stocks to buy under $100 right now in 2025, while also exploring other categories like good stocks under $10, the ten best stocks under $10, and even stocks $5 and under. The goal is to give you a clear picture of affordable investment opportunities without overwhelming you with jargon. Instead, we’ll keep the tone human, practical, and easy to follow.
Table of Contents
Why Consider Stocks Under $100?
Buying a stock priced under $100 doesn’t mean you’re compromising on quality. Some of the world’s most successful companies, including tech, retail, and energy giants, were once trading below this threshold. Here’s why investors are increasingly looking at stocks under $100.
- Affordability: You can build a diversified portfolio without needing thousands of dollars.
- Growth Potential: Many mid-cap companies under $100 are in their growth phase.
- Psychological Advantage: Investors often find it easier to buy multiple shares of a $50 stock versus a fractional share of a $500 stock.
- Lower Entry Risk: Compared to $500 or $1,000+ stocks, your risk per share is lower.
Best Stocks to Buy Under $100 in 2025
Here are some of the top stocks currently trading under $100 that show strong potential this year:
1. Ford Motor Company
Price (2025): Around $13–$14
- Why Buy? Ford is pushing heavily into the electric vehicle (EV) market, challenging Tesla and other EV makers. With government incentives and growing demand for EVs, Ford has positioned itself as a strong competitor.
- Growth Factor: EV production, hybrid vehicles, and its strong global presence.
2. Palantir Technologies (PLTR)
- Price (2025): Around $20–$25
- Why Buy? Palantir is all about helping businesses and governments make sense of huge amounts of data using AI-powered tools and smart analytics. With AI adoption booming across industries, Palantir is set to benefit significantly.
- Growth Factor: AI contracts, government partnerships, and enterprise expansion.
3. PayPal (PYPL)
- Price (2025): Around $70–$80
- Why Buy? PayPal has taken a hit in the last few years, but digital payments remain essential in 2025. Its valuation makes it a bargain under $100.
- Growth Factor: Expansion in digital wallets, crypto transactions, and global payment processing.
4. SoFi Technologies (SOFI)
- Price (2025): Around $8–$10
- Why Buy? A fintech disruptor offering loans, stock trading, and banking solutions. With a younger user base and rapid digital adoption, SoFi could be the next big fintech winner.
- Growth Factor: Digital banking licenses and new financial products.
5. Roblox (RBLX)
- Price (2025): Around $40–$45
- Why Buy? Roblox is not just a gaming platform; it’s part of the larger metaverse trend. Its user base and engagement remain strong.
- Growth Factor: Gaming, virtual worlds, and metaverse monetization.
6. Shopify (SHOP)
- Price (2025): Trading under $100 after market corrections.
- Why Buy? Shopify continues to dominate e-commerce solutions for small businesses. Its stock fell from 2021 highs, but the fundamentals remain solid.
- Growth Factor: E-commerce boom, small business adoption, global expansion.
Good Stocks Under $10
If you’re looking for even more affordable investments, stocks under $10 can offer high growth potential—though they often carry higher risk. Here are some good stocks under $10 to watch.
1. Sirius XM Holdings (SIRI)
- Price (2025): Around $4–$5
- Why Buy? Sirius XM dominates satellite radio and has partnerships with car manufacturers.
- Growth Factor: Strong subscriber base, podcast expansion.
2. SoFi Technologies (SOFI)
- Already mentioned above, SoFi is also an excellent candidate under $10 for 2025 investors.
3. Snap Inc. (SNAP)
- Price (2025): Around $9–$10
- Why Buy? Despite challenges, Snap continues to innovate in augmented reality and advertising.
- Growth Factor: Social media growth, AR technology, digital ads.
4. Plug Power (PLUG)
- Price (2025): Around $8–$9
- Why Buy? Hydrogen fuel cell technology is gaining traction in renewable energy markets.
- Growth Factor: Government clean energy incentives and partnerships.
Ten Best Stocks Under $10
- SoFi Technologies (SOFI)
- Sirius XM Holdings (SIRI)
- Plug Power (PLUG)
- Snap Inc. (SNAP)
- Nokia (NOK)
- Lucid Group (LCID)
- AMC Entertainment (AMC)
- Nio Inc. (NIO)
- Canoo Inc. (GOEV)
- FuelCell Energy (FCEL)
These companies operate in various sectors—EVs, entertainment, energy, and telecom—giving investors a diversified opportunity.
Stocks $5 and Under
Stocks priced at $5 and under are often referred to as “penny stocks.” They’re high-risk but can deliver exponential returns if the company succeeds. Here are a few to consider.
- Canoo Inc. (GOEV)—an EV startup working on futuristic vans and pickups.
- FuelCell Energy (FCEL)—Hydrogen fuel and energy storage.
- Sundial Growers (SNDL)—Cannabis sector play with potential upside.
- Zomedica (ZOM)—Veterinary health solutions company.
Stocks 10 and Under
This category overlaps with the above but highlights a mix of safer and speculative plays.
- SoFi Technologies (SOFI)—Fintech disruptor.
- Nokia (NOK)—5G technology leader.
- Lucid Group (LCID)—EV luxury brand.
- Plug Power (PLUG)—Hydrogen energy.
- Snap Inc. (SNAP)—Social media and AR.
Risks of Investing in Low-Priced Stocks
While affordable stocks can bring excellent opportunities, investors should be aware of the risks.
- Volatility: Stocks under $10 or $5 can swing widely.
- Speculation: A lot of penny stocks move more on excitement and hype than on real business strength or solid numbers.
- Liquidity Issues: Some low-priced stocks trade at low volumes.
- Potential for Dilution: Smaller companies often issue more shares, affecting value.
Tips for Investing in Affordable Stocks
- Do Your Research: Focus on fundamentals, not just hype.
- Diversify: Spread your money across sectors to reduce risk.
- Long-Term Vision: Don’t expect overnight riches; invest for growth.
- Set Stop-Loss Orders: Protect yourself from sudden drops.
- Follow Industry Trends: EVs, AI, fintech, and renewable energy are hot in 2025.
FAQs:
1. How can small investors start building a portfolio with limited funds?
ANSWER: Small investors can begin by setting a clear budget, focusing on a few companies they understand, and reinvesting any dividends. Consistency matters more than starting big.
2. What’s the difference between short-term trading and long-term investing?
ANSWER: Short-term trading focuses on quick profits from price fluctuations, while long-term investing emphasizes holding quality companies to benefit from steady growth and compounding.
3. Why is diversification important in stock investing?
ANSWER: Diversification helps spread risk. If one sector underperforms, gains in another sector can balance the losses, making your portfolio more stable.
4. What role does market research play before buying a stock?
ANSWER: Research provides insight into a company’s financial health, industry position, and future growth potential. It reduces the chances of making decisions based on hype or speculation.
5. How can beginners avoid emotional decisions in the stock market?
ANSWER: By setting clear goals, sticking to a strategy, and avoiding panic during market dips, beginners can stay disciplined and make more rational investment choices.
Final Thoughts
The stock market in 2025 offers incredible opportunities for investors willing to explore the best stocks to buy under $100—and even in lower categories like good stocks under $10, stocks $5 and under, and stocks $10 and under. These affordable options give everyday investors the chance to build wealth without needing massive capital.
Remember: affordability doesn’t always mean weakness. Many industry leaders once traded at these prices. With research, diversification, and patience, you could uncover the next big winner among today’s affordable stocks.